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RESEARCH

New Corporate Social Responsibility Initiative Launched

Can doing good also be good business? It’s a question that is being asked more and more these days as businesses across the country weigh the pros and cons of making a difference in the world, not just earning a profit. A LexisNexis search of the term “corporate social responsibility” for the last six months alone turned up 587 stories.

The question is also being examined here at the Kennedy School with the recent launch of the Corporate Social Responsibility Initiative, a multi-disciplinary program led by the school’s Center for Business and Government. The initiative is exploring the role of corporate responsibility in relation to corporate governance, public policy, and the media.

Jordana Rubel, research coordinator at the center, says the work of the initiative will target three main audiences — academics, practitioners, and students — and will collaborate directly with each group.

With academics, it will examine the changing role of business and government in an increasingly globalized world. It will hold faculty seminars and workshops and will produce papers targeted at key decision makers in the public and private sector.

With practitioners, the initiative will not only produce papers, but will also bring them to Harvard for meetings to explore the issues and come up with new approaches.

And with students, the initiative has set up a student advisory network so that students can learn more about the issues and the initiative can benefit from the experience that many students already have in this area. The group, led by the initiative’s director, Jane Nelson, is also organizing lectures at the school and several students will be doing summer research.

What’s unique about this initiative is that, although it’s being run by one research center, it is collaborating with three other centers at the school: the Joan Shorenstein Center on the Press, Politics and Public Policy; the Center for Public Leadership; and the Hauser Center for Nonprofit Organizations.

“Each center will also be involved in activities and research that pertain to their area of focus,” Rubel said.

To learn more, go to www.ksg.harvard.edu/cbg/CSRI/.